Study on Regional Brand Building of"Penglai Coast Wine"Based on Geographical Indication Protection
Grape and wine industry is a traditional advantage of Penglai.Penglai Appellation vigorously promotes the regional brand construction of"Penglai Coast Wine",through the implementation of geographical indications to promote the use of the project,and strive to cultivate the wine industry,so that the regional brand value of"Penglai Coast Wine"has been improved year by year,and it has become one of the most influential brands in the domestic appellation.However,at present,"Penglai Coast Wine"exists regional brand awareness needs to be improved,the lack of geographical indications protection system,the government,enterprises and associations to promote the protection of insufficient synergies and other issues,"Penglai Coast Wine"regional brand effect has not been fully apparent.This paper aimed the current situation of regional brand development of"Penglai Coast Wine"and the problems in regional brand construction,and put forward strategies and suggestions for regional brand construction of"Penglai Coast Wine"based on the protection of geographical indications,in order to promote the sustained and high-quality development of Penglai's wine industry.
geographical indication protectionPenglai Coast Wineregional brandingsuggestions for countermeasures
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