regional brand marketing strategy is an important part of the regional characteristics of trade of industrial development, Zhuhai City, Guangdong Province Shunde household electrical appliance industry is the focus of the pilot Guangdong Provincial Foreign Trade and Industry, is one of the three major home appliance industry clusters nationwide, but Shunde household electrical appliance industry brand marketing, foreign trade also exists to promote the value of th e brand is relatively smal , the lack of brand personality traits, brand curing is not strong, the market share loss of such problems, the article from the local market level and the overal macro-level issues of existing countermeasures in order to providing brand marketing strategy development Shunde household electrical appliance industry theoretical support to improve the existing situation and provide important reference for the province and the domestic industry brand marketing strategy development.
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