Research on the Design of Red-Themed Cultural and Creative Products in Hong'an based on Narrative theory
By studying narrative design as a new design method and applying it to the development of Hongan Red-themed Cultural Creativity.Follow the method of"discovery-analysis-solution"to explore the design direction of Hong'an Red-themed Cultural and Creative.Firstly,describe the difficulties faced by the existing red-themed cultural and creative market through observation and induction.Secondly,a corresponding narrative design method model for red-themed cultural and creative products is proposed in response to the problem,which is mainly divided into three steps:setting the narrative theme,establishing the expression level,and designing the narrative plot.Finally,apply this method to the design practice of cultural and creative products in conjunction with the red-themed cultural resources of Hong'an.
narrative theorycultural and creative producthong'an red culture
国家科技期刊平台
NSTL
万方数据
维普
