基于叙事理论的红安红色文创产品设计研究
Research on the Design of Red-Themed Cultural and Creative Products in Hong'an based on Narrative theory
张子翀1
作者信息
- 1. 武汉纺织大学,湖北 武汉 430073
- 折叠
摘要
通过研究叙事设计作为新的设计方法,并将其应用于红安红色文创的开发中.遵循"发现-分析-解决"的问题探究方法来寻求红安红色文创的设计方向.本文通过观察和归纳对现有红色文创市场面临的困境进行描述,针对问题提出相对应的红色文创产品叙事设计方法模型,以设定叙事主题、确立表述层次、设计叙事情节三大步骤,运用该方法结合红安红色文化资源进行文创产品设计实践.
Abstract
By studying narrative design as a new design method and applying it to the development of Hongan Red-themed Cultural Creativity.Follow the method of"discovery-analysis-solution"to explore the design direction of Hong'an Red-themed Cultural and Creative.Firstly,describe the difficulties faced by the existing red-themed cultural and creative market through observation and induction.Secondly,a corresponding narrative design method model for red-themed cultural and creative products is proposed in response to the problem,which is mainly divided into three steps:setting the narrative theme,establishing the expression level,and designing the narrative plot.Finally,apply this method to the design practice of cultural and creative products in conjunction with the red-themed cultural resources of Hong'an.
关键词
叙事理论/文创产品/红安红色文化Key words
narrative theory/cultural and creative product/hong'an red culture引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
维普
万方数据