Research on Ceramic Cultural and Creative Product Design based on Narrative——Take Xidi Ancient Village for Example
By analyzing and organizing the design concept of narrativity and the three elements of narrativity,rationality and innovation,this paper proposes a narrative expression method for ceramic cultural and creative products.Through the cultural and creative design cases,it is verified that the use of narrative design in ceramic cultural and creative products can promote the emotional connection between the products and the users,so that the cultural and creative products as well as the cultural connotations of the products can be more easily accepted by the users,and it also provides a new way of thinking for the ceramic cultural and creative product design.
narrative designceramic cultural and creative productsinnovative designxidi ancient village