The Application of Traditional Cultural Elements in Modern Logo Design
Integrating traditional cultural elements into modern logo design is an effective way to protect heritage,enhance brand image and establish emotional connection with audiences.This paper first explores the definition of traditional cultural elements and modern logo design,highlighting the significance of this integration,including cultural heritage preservation,uniqueness and emotional resonance.Then it focuses on the combination of symbolism,color and pattern,font layout and icon in logo design,and emphasizes their influence.Finally,it addresses the challenges of maintaining authenticity,avoiding misrepresentation,and striking a balance between tradition and innovation.
traditional cultural elementsmodern logo designbrand design
国家科技期刊平台
NSTL
万方数据
维普
