Analysis on the Application of Traditional Chinese Elements in Liquor Packaging Design
This paper discusses the application of traditional elements in liquor packaging design and its influence on liquor brand value and artistic value.Through literature analysis and field investigation,the practical application of related traditional cultural elements in liquor packaging was analyzed.The results show that the traditional elements in liquor packaging design can give the product unique visual impact and cultural emotion.Color can convey strong national characteristics and brand characteristics atmosphere;using calligraphy can show the cultural connotation and aesthetic value of the brand.At the same time,the application of China traditional elements in liquor packaging design will have a great impact.This is not only reflected in design innovation,but also can maximize brand value and market competitiveness.
traditional cultural elementspatternscolorchinese charactersliquor packaging design
国家科技期刊平台
NSTL
万方数据
维普
