白酒外包装设计中中国传统元素的运用分析
Analysis on the Application of Traditional Chinese Elements in Liquor Packaging Design
钟砚涛 1程亚静1
作者信息
摘要
探讨白酒外包装设计中传统元素的应用对白酒品牌价值和艺术价值的影响.通过文献分析和实地调研,了解相关传统文化元素在白酒外包装的实际应用.研究结果显示,白酒包装设计中的传统元素可以赋予产品独特的视觉冲击力和文化情感.色彩能够传达出浓郁的民族特色和品牌特色氛围;运用书法能够展示品牌的文化内涵和审美价值.同时,中国传统元素在白酒外包装设计中的应用将产生巨大影响.这不仅表现在设计创新方面,而且可以最大化品牌价值和市场竞争力.
Abstract
This paper discusses the application of traditional elements in liquor packaging design and its influence on liquor brand value and artistic value.Through literature analysis and field investigation,the practical application of related traditional cultural elements in liquor packaging was analyzed.The results show that the traditional elements in liquor packaging design can give the product unique visual impact and cultural emotion.Color can convey strong national characteristics and brand characteristics atmosphere;using calligraphy can show the cultural connotation and aesthetic value of the brand.At the same time,the application of China traditional elements in liquor packaging design will have a great impact.This is not only reflected in design innovation,but also can maximize brand value and market competitiveness.
关键词
传统文化元素/纹样/色彩/汉字/白酒外包装设计Key words
traditional cultural elements/patterns/color/chinese characters/liquor packaging design引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
维普
万方数据