摘要
互联网技术的蓬勃发展,使得沉浸式文旅在当下已成为可能.文章以沉浸式文旅创新设计为研究对象,阐述了沉浸式文旅的概念及主要特点;从题材设计、技术应用、场所建设方面以典型案例进行分析;从空间包裹感、环境虚拟性、内容参与性方面总结了构建沉浸式文旅的关键维度;结合沉浸式文旅特点提出了个性化、主题化、传播化设计策略,旨在为沉浸式文旅发展提供参考.
Abstract
The booming development of internet technology has made immersive cultural tourism possible today.The article takes the innovative design of immersive cultural tourism as the research object,and elaborates on the concept and main characteristics of immersive cultural tourism;analyze typical cases from the aspects of theme design,technological application,and venue construction;summarized the key dimensions of building immersive cultural tourism from the aspects of spatial envelopment,environmental virtuality,scene interactivity,and content participation;a personalized,themed,and communicative design strategy is proposed based on the characteristics of immersive cultural tourism,aiming to provide reference for the development of immersive cultural tourism.
国家科技期刊平台
NSTL
维普
万方数据