The Development of Immersive Culture and Tourism from a Creative Experience Perspective and Innovative Design Strategies
The booming development of internet technology has made immersive cultural tourism possible today.The article takes the innovative design of immersive cultural tourism as the research object,and elaborates on the concept and main characteristics of immersive cultural tourism;analyze typical cases from the aspects of theme design,technological application,and venue construction;summarized the key dimensions of building immersive cultural tourism from the aspects of spatial envelopment,environmental virtuality,scene interactivity,and content participation;a personalized,themed,and communicative design strategy is proposed based on the characteristics of immersive cultural tourism,aiming to provide reference for the development of immersive cultural tourism.
creative experience perspectiveimmersive cultural tourismcultural and creative designindividuation