Research on Teaching Innovation of Visual Communication Design in the Digital Era——Take"Convergence Media Advertising Design"as an Example
With the advent of the digital age and the continuous development of various new media,the expression forms and communication paths of visual communication design have also been greatly enriched,showing a diversified development trend.Based on the social background of the digital age,the curriculum and teaching of visual communication design also need to explore new development paths.Accordingly,this paper takes Convergence Media Advertising Design as an example,analyzes the characteristics of convergence media advertising design in the context of the digital era,puts forward the existing problems in the teaching of related professional courses,and then discusses the innovative path of visual communication design course teaching in the context of the digital era.
digital agevsual communication designcurriculum and teaching innovationconvergence media advertising
国家科技期刊平台
NSTL
万方数据
