Exploration of Rural Brand Image Design Strategies from the Perspective of Regional Culture——Taking Xuyang Village in Xuzhou as an Example
Regional culture,as a distinctive cultural symbol,can be applied in the design of rural brand image,which not only inherits and develops the distinctive culture of rural areas,but also promotes the development of rural tourism industry and effectively enhances the economy of rural areas.The article takes Xuyang Village in Xuzhou as an example to analyze the existing problems in the design of rural brand image in China.It analyzes the regional cultural characteristics of Xuyang Village in Xuzhou from three aspects:historical culture,cultural customs,and characteristic industries,and explores the development strategies of Xuyang Village in the construction of rural brand image.By exploring regional culture in rural brand image design,we can help solve the problems of rural brand image design construction and development,enhance the competitiveness of rural tourism industry,and promote sustainable development of rural culture and economy.
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