In recent years,as the cultural and creative industry continues to develop,the application of traditional cultural elements in cultural and creative design has gradually received widespread attention.This not only effectively enhances the connotation and cultural value of cultural and creative product design,but also provides important support for the dissemination and innovative development of traditional culture in China.Based on this,this article elaborates on traditional cultural elements and cultural and creative products.Based on the principles of cultural and creative product design,it analyzes the significance and specific application of traditional cultural elements in cultural and creative product design,hoping to provide direction for the integration and development of cultural and creative products and traditional cultural elements.
关键词
传统文化元素/文创产品/产品设计
Key words
traditional cultural elements/cultural and creative products/product design