Research on the Localization Path of Advertising Design under the Background of Rural Revitalization
The article takes rural revitalization as the research background and elaborates on the basic connotation and implementation significance of localization in advertising design;Analyzed the localization elements of advertising design from the aspects of regional characteristics,cultural symbols,spoken dialects,color images,etc;Based on the elements of localized advertising design,this paper summarizes the localization path of advertising design from the perspectives of advertising conception,design principles,and implementation process,aiming to provide suggestions for promoting rural development and creating more infectious and receptive advertising creations.