摘要
文章以乡村振兴为研究背景,阐述了广告设计本土化的基本内涵与实施意义;从地域特色、文化符号、口语方言、色彩图像等方面梳理了广告设计本土化要素;结合广告本土化设计要素,从广告构思、设计原则及实施过程总结了广告设计的本土化路径,旨在为推动乡村发展,打造更具感染力和接受度的广告创作提供建议.
Abstract
The article takes rural revitalization as the research background and elaborates on the basic connotation and implementation significance of localization in advertising design;Analyzed the localization elements of advertising design from the aspects of regional characteristics,cultural symbols,spoken dialects,color images,etc;Based on the elements of localized advertising design,this paper summarizes the localization path of advertising design from the perspectives of advertising conception,design principles,and implementation process,aiming to provide suggestions for promoting rural development and creating more infectious and receptive advertising creations.
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