Gannan navel orange,as a leading geographical indication brand in Jiangxi,has always been the most distinctive agricultural product supported by the People's Government of Ganzhou City.This article is based on the current packaging status of Gannan navel oranges on the market,guided by creating packaging design products with regional characteristics.It integrates and condenses Gannan navel oranges with local cultural elements,creating a navel orange brand with cultural characteristics,brand core,and unique aesthetic value.While redefining the cultural connotation of Gannan navel orange brand,we hope to provide design references for the development of Gannan navel orange packaging industry,and achieve the dual development of regional culture and brand construction.
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