This paper aimed at the challenge of national culture tourism experience upgrade,using the unique advantages of virtual reality technology,from the theory of cultural gene,designed a set of development immersive virtual reality experience product strategy,aims to provide depth preview and perception of national culture,to optimize the tourism decision-making process and enhance product appeal.
关键词
民族文化/文化基因/虚拟技术/体验产品
Key words
national culture/cultural gene/virtual technology/experience products