With the vigorous development of cultural tourism,the design of cultural and creative products has attracted widespread attention.Red culture is gradually integrating into the design elements of cultural and creative products,forming a richer model of cultural and creative products.However,from the current application of red culture in the design of cultural and creative products,there are still many problems that affect the design sense and quality of products,which is not conducive to the functional performance of cultural and creative products.This article mainly analyzes the connotation value of red culture and its application status in cultural and creative products,and based on this,explores the design strategies of red cultural and creative products to promote better integration between cultural and creative products and red culture.
关键词
红色文化/文创产品设计/应用策略
Key words
red culture/cultural and creative product design/application strategy