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张家界旅游纪念类文创产品的色彩设计研究

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本文深入探讨了张家界旅游纪念类文创产品的色彩设计,着重分析了自然景观色调、文化元素色彩、季节变化色彩、市场需求差异、文化传承与现代融合,以及技术创新应用对色彩设计的影响.研究指出,自然景观色调的提取、对文化元素色彩的深入理解以及对季节变化色彩的敏感捕捉对于设计的独特性至关重要.同时,市场调研在理解消费者色彩偏好中起到了关键作用,而将传统文化与现代审美相结合的方法能够使产品更具吸引力.最后,利用最新的制造技术改进色彩呈现,不仅提升了产品的视觉吸引力,还增加了产品的实用性.
Research on Color Design of Cultural and Creative Products of Zhangjiajie Tourism Memorial
This paper deeply discusses the color design of Zhangjiajie tourism memorial cultural and creative products,focusing on the analysis of natural landscape hue,cultural element color,seasonal change color,market demand difference,cultural inheritance and modern integration,as well as the application of technological innovation on the influence of color design.The study pointed out that the extraction of natural landscape tones,in-depth understanding of cultural elements of color,and sensitive capture of seasonal color changes are essential for the uniqueness of the design.At the same time,market research plays a key role in understanding consumers'color preferences,and methods that combine traditional culture with modern aesthetics can make products more appealing.Finally,the use of the latest manufacturing technology to improve the color presentation not only enhances the visual appeal of the product,but also increases the practicality of the product.

colorzhangjiajietourism memorialcultural and creative products

赵嗣发

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张家界学院美术与设计系,湖南 张家界 427000

色彩 张家界 旅游纪念 文创产品

2024

鞋类工艺与设计
中国皮革和制鞋工业研究院

鞋类工艺与设计

ISSN:2096-9163
年,卷(期):2024.4(2)
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