The Construction and Application of College Mascot Design in Campus Culture
The design of university mascots has become an important element in enhancing the attractiveness of campus culture,which can enhance the school's good social image to the outside world.Based on this,the author first analyzed the image characteristics of existing university mascot designs and their symbolic and representative roles in campus culture;Next,the implementation process,design principles,and positioning of university mascot design were discussed.On this basis,the positive impact of mascot design on campus cultural construction is further discussed,and a series of construction strategies are proposed.It is hoped that universities can convey a positive spiritual outlook and representative school characteristics through mascots,making campus cultural construction more distinctive and prosperous.
design of university mascotscampus cultureimplementation processdesign principlesconstruction application