The design of university mascots has become an important element in enhancing the attractiveness of campus culture,which can enhance the school's good social image to the outside world.Based on this,the author first analyzed the image characteristics of existing university mascot designs and their symbolic and representative roles in campus culture;Next,the implementation process,design principles,and positioning of university mascot design were discussed.On this basis,the positive impact of mascot design on campus cultural construction is further discussed,and a series of construction strategies are proposed.It is hoped that universities can convey a positive spiritual outlook and representative school characteristics through mascots,making campus cultural construction more distinctive and prosperous.
关键词
高校吉祥物设计/校园文化/实施流程/设计原则/建设应用
Key words
design of university mascots/campus culture/implementation process/design principles/construction application
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