The Zitong blessing culture originated from Wenchang culture and has formed unique cultural traditions and values in the long-term historical development process,providing rich materials and inspiration for the design of cultural and creative products.This article takes the design of cultural and creative products in Zitong blessing as an example,aiming to explore the brief of Zitong blessing culture and the current situation of cultural and creative product design,and propose strategies for improvement.It is hoped that cultural and creative products will become more culturally attractive,and more excellent cultural and creative products will be designed for Zitong blessing culture,providing effective measures and paths for the innovative inheritance of Zitong blessing culture.At the same time,it provides certain reference for other regional blessing cultural and creative products.
关键词
文昌文化/祈福/IP形象设计/文创产品设计
Key words
wenchang culture/pray for blessings/ip image design/cultural and creative product design
维普
万方数据