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基于四川梓潼祈福文化的文创产品设计

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梓潼祈福文化起源于文昌文化,在长期的历史发展过程中形成了独特的文化传统和价值观念,为文创产品设计提供了丰富的素材和灵感.本文以四川梓潼祈福文创产品设计为例,旨在探讨梓潼祈福文化的简况和文创产品设计的现状,并提出改进的策略建议.希望使文创产品更具有文化魅力,设计出更为优秀的梓潼祈福文创产品,为梓潼祈福文化的创新性传承提供有效的措施和路径.同时,为其他区域祈福文创产品提供一定的借鉴.
Cultural and Creative Product Design based on Sichuan Zitong Blessing Culture
The Zitong blessing culture originated from Wenchang culture and has formed unique cultural traditions and values in the long-term historical development process,providing rich materials and inspiration for the design of cultural and creative products.This article takes the design of cultural and creative products in Zitong blessing as an example,aiming to explore the brief of Zitong blessing culture and the current situation of cultural and creative product design,and propose strategies for improvement.It is hoped that cultural and creative products will become more culturally attractive,and more excellent cultural and creative products will be designed for Zitong blessing culture,providing effective measures and paths for the innovative inheritance of Zitong blessing culture.At the same time,it provides certain reference for other regional blessing cultural and creative products.

wenchang culturepray for blessingsip image designcultural and creative product design

朱晨薇

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电子科技大学成都学院 艺术与科技系,四川 成都 610000

文昌文化 祈福 IP形象设计 文创产品设计

2022年度川派旅游发展研究院课题

CPLY-C-202204

2024

鞋类工艺与设计
中国皮革和制鞋工业研究院

鞋类工艺与设计

ISSN:2096-9163
年,卷(期):2024.4(2)
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