Innovative Design of Logistics Brand Packaging Culture under the Perspective of Cultural Confidence
Culture is the biggest characteristic of a brand and the biggest feature that distinguishes it from other industries.The combination of traditional Chinese culture,techniques and crafts with brand packaging design not only makes up for the lack of brand cultural connotation and value appeal,but also improves the competitiveness of brand image in the market.This paper takes logistics brand packaging as an example to analyse how logistics enterprises can enhance the cultural value of their brands with the help of traditional Chinese cultural design under the background of cultural self-confidence.Through the study of the current situation of the existing logistics brand packaging culture,it explores the innovative design and application programme of logistics brand packaging culture.
国家科技期刊平台
NSTL
万方数据
