Comparative Analysis of Model Posture Performance in Calendar and Contemporary Clothing Print Advertisements
In China,the early form of clothing print advertising can be traced back to the calendar period in the 1920s and 1930s.However,with the development of science and technology,photography technology has been used,the birth of photos has also laid a foundation for contemporary clothing print advertising and enriched its forms of expression.here has been a lot of research on calendar cards in China before,but there is relatively little research on the posture performance of models and comparing them with the modeling styles in contemporary clothing print advertisements.This article analyzes and compares the two,hoping to help enrich the posture display skills of contemporary clothing print models.
calendar cardscontemporary clothing print advertisingposture performanceanalysis and comparison