文旅融合背景下湖南文创产品数字化研究
Research on Digitization of Cultural and Creative Products in Hunan under the Background of Cultural and Tourism Integration
刘逸 1文薪媛1
作者信息
- 1. 湖南应用技术学院,湖南 常德 415100
- 折叠
摘要
随着文化与旅游的深度融合,文创产品作为文化和旅游的结合点,其重要性日益凸显.湖南省作为中国的文化大省,拥有丰富的历史文化遗产和美丽的自然风光,为文创产品的发展提供了得天独厚的条件.然而,随着科技的进步,数字化已经深入到各个领域,传统的文创产品也需要适应新的数字化趋势,以兼具文化性的思路和数字化的手段创新文创产品设计,可以使大众更好地了解各地区的历史背景、风土人情及民俗习惯,助力本土优秀文化的传承与弘扬.
Abstract
With the deep integration of culture and tourism,cultural and creative products as a combination of culture and tourism,its importance has become increasingly prominent.As a cultural province in China,Hunan Province has rich historical and cultural heritage and beautiful natural scenery,which provides unique conditions for the development of cultural and creative products.However,with the progress of science and technology,digitalization has penetrated into various fields,and traditional cultural and creative products also need to adapt to the new digital trend,and innovate the design of cultural and creative products with both cultural ideas and digital means,so that the public can better understand the historical background,local customs and folk customs of various regions,and help the inheritance and promotion of local excellent culture.
关键词
文旅融合/文创产品/数字化/文创设计/数字赋能Key words
cultural and tourist integration/cultural and creative products/digitization/cultural and creative design/digital empowerment引用本文复制引用
基金项目
2022年湖南省教育厅科学研究项目(22C1197)
出版年
2024
国家科技期刊平台
NSTL
万方数据