基于传统图案元素的视觉传达设计策略
Design Strategy of Visual Communication based on Traditional Pattern Elements
林伟欣1
作者信息
- 1. 海南科技职业大学,海南 海口 571126
- 折叠
摘要
传统图案元素形式多样,内涵丰富,是我国民族文化瑰宝,我国设计人员应结合传统图案元素,设计视觉传达艺术作品,传承和发扬我国传统文化.本文深层剖析传统图案元素内涵,分析其视觉传达设计应用价值,即保证变化统一、引发思想共鸣和增强感性力量,在此基础上,根据我国视觉传达设计现状,提出传统图案元素应用策略,我国设计人员需巧用吉祥图案,增添绘画元素,结合剪纸艺术,应用传统色彩,以此增强视觉传达作品艺术表现力和感染力.
Abstract
Traditional pattern elements have diverse forms and rich connotations,which is the treasure of Chinese national culture.Chinese designers should combine the traditional pattern elements,design visual communication art works,and inherit and carry forward Chinese traditional culture.This paper deeply analyzes the connotation of traditional design elements,and the analysis of the visual communication design application value,namely to guarantee change unity,cause ideological resonance and enhance perceptual power,on this basis,according to the present situation of the visual communication design in our country,put forward the traditional design elements application strategy,Chinese designers need to use auspicious patterns,add painting elements,combined with paper-cut art,application of traditional color,to enhance the visual communication works artistic expression and appeal.
关键词
传统图案元素/视觉传达设计/剪纸元素Key words
traditional pattern elements/visual communication design/paper-cut element引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据