跨文化视角下文旅产品包装设计研究
Research on Packaging Design of Cultural Tourism Products from Cross-cultural Perspective
徐文慧 1陶诚1
作者信息
- 1. 湖北商贸学院,湖北 武汉 430070
- 折叠
摘要
在当前全球化趋势逐渐推进的背景下,各国之间的交流逐步变得密切,对于文旅产品而言,包装设计既要满足不同背景下的文化要素融合,又要满足消费者的心理需求.立足于跨文化视角,系统性地论述了包装设计相关内容,分析了跨文化元素融入文旅产品包装设计中的价值,提出了文旅产品包装设计优化的策略,以期为文旅产品包装设计提供借鉴.
Abstract
Under the background of the current trend of globalisation,exchanges between countries have gradually become closer,and for cultural tourism products,packaging design should not only meet the integration of cultural elements in different contexts,but also satisfy the psychological needs of consumers.Based on the cross-cultural perspective,we systematically discuss the contents related to packaging design,analyse the value of cross-cultural elements integrated into the packaging design of cultural tourism products,and put forward the strategy of optimizing the packaging design of cultural tourism products,with a view to providing reference for the packaging design of cultural tourism products.
关键词
跨文化/文旅产品/包装设计Key words
cross-culture/cultural tourism products/packaging design引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据