Research on Packaging Design of Cultural Tourism Products from Cross-cultural Perspective
Under the background of the current trend of globalisation,exchanges between countries have gradually become closer,and for cultural tourism products,packaging design should not only meet the integration of cultural elements in different contexts,but also satisfy the psychological needs of consumers.Based on the cross-cultural perspective,we systematically discuss the contents related to packaging design,analyse the value of cross-cultural elements integrated into the packaging design of cultural tourism products,and put forward the strategy of optimizing the packaging design of cultural tourism products,with a view to providing reference for the packaging design of cultural tourism products.
国家科技期刊平台
NSTL
万方数据
