摘要
重庆文创产品市场方言文创,多以重庆方言特色词汇,如复音词、叠音词、方言成语为基础的字体设计,亦有方言图形化呈现形式.建构重庆方言词汇视觉化设计在文创产品中的运用方案,将方言作为区域文化载体,通过方言文创强化"发音"声形结合以音入画、方言文创融入非遗元素彰显巴渝民俗特色、博物馆美术馆建立"方言IP"提升品牌形象、方言文创与城市文化品牌建设融合打造城市推广文化符号等措施,拓宽重庆文创产品市场研发方向,有效传递重庆地域文化.
Abstract
In the chongqing cultural and creative product market,dialect cultural and creative products are mostly designed based on Chongqing dialect characteristic vocabulary,such as polyphonic words,reduplicated words,and dialect idioms,and there are also graphic presentation forms of dialects.Constructing a visual design scheme for Chongqing dialect vocabulary in cultural and creative products,using dialects as regional cultural carriers,strengthening the combination of"pronunciation"and"shape"through dialect cultural creation,incorporating intangible cultural heritage elements into dialect cultural creation to showcase the folk characteristics of BaYu,establishing"Dialect IP"in museums and art galleries to enhance brand image,integrating dialect cultural creation with urban cultural brand construction to create urban promotion cultural symbols,and other measures,Expand the research and development direction of Chongqing's cultural and creative product market,and effectively convey Chongqing's regional culture.
基金项目
2022年重庆市语言文字科研项目(yyk22234)
重庆市社会科学规划培育项目(2022PY90)
重庆市教育委员会人文社会科学研究项目(23SKGH348)
国家科技期刊平台
NSTL
万方数据