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仙居针刺无骨花灯视觉元素在IP设计中的应用研究

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本文对仙居针刺无骨花灯的视觉元素进行分析,依据IP设计的应用原则,提出视觉元素在IP形象设计中的策略,将IP形象设计注入仙居非遗文化,增加IP内涵,提升仙居非遗文化的活力.从提取视觉元素的视角出发,归纳IP形象设计过程中的可用元素,通过对目标群体的分析,从IP形象的可塑性和延展性、提取有代表性的地域符号,进而明确IP形象的设计思路.
Research on the Application of Visual Elements of Xianju Needled Boneless Flower Lantern in IP Design
This article analyzes the visual elements of the acupuncture boneless flower lamp in Xianju,proposes strategies for visual elements in IP image design based on the application principles of IP design,injects IP image design into Xianju intangible cultural heritage culture,increases IP connotation,and enhances the vitality of Xianju intangible cultural heritage culture.Starting from the perspective of extracting visual elements,summarize the available elements in the process of IP image design,analyze the target audience,extract representative regional symbols from the plasticity and extensibility of IP image,and then clarify the design concept of IP image.

xian ju acupuncture boneless flower lampvisual elementsip design

叶雯

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湖州师范学院艺术学院,浙江 湖州 313000

仙居针刺无骨花灯 视觉元素 IP设计

2024

鞋类工艺与设计
中国皮革和制鞋工业研究院

鞋类工艺与设计

ISSN:2096-9163
年,卷(期):2024.4(3)
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