首页|新媒体时代非物质文化遗产数字化传播研究——以汉服文化为例

新媒体时代非物质文化遗产数字化传播研究——以汉服文化为例

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当今社会,随着科学技术的进步,新媒体时代已经来临,快速发展的数字技术不仅在信息传播方面有着举足轻重的作用,同时也为非物质文化遗产(以下简称"非遗")的传播提供了新的想法与路径.非遗作为中国传统文化的重要组成部分,不言而喻,其传承与保护工作具有重要意义.然而,由于非遗的特殊性质,如不可复制性、活态性、社会认知不全面等特点,使得其保护与传播也面临着诸多挑战.在浩瀚如海的中华民族非遗中,"汉服"是近年来颇具关注热度的一项,汉服不仅给予视觉上一种东方美学享受,其还蕴含着丰富的人文历史以及历朝历代不同的文化表征.本文将以汉服为例,探讨新媒体时代非遗数字化传播的研究,以期为"非遗"的数字化传播提供有益参考.
Research on Digital Communication of Non-Heritage in the New Media Era——Take Hanfu Culture As an Example
In today's society,with the progress of science and technology,the era of new media has come.The rapidly developing digital technology not only plays a pivotal role in information dissemination,but also provides new ideas and paths for the dissemination of intangible cultural heritage(hereinafter referred to as"intangible cultural heritage").Non-legacy works are an important part of Chinese traditional culture,and it is self-evident that their inheritance and protection are of great significance.However,due to the special nature of intangible cultural heritage,such as non-replicability,vitality and incomplete social cognition,its protection and dissemination are also faced with many challenges.Among the vast intangible heritage of the Chinese nation such as the sea,"Hanfu"has attracted considerable attention in recent years.Hanfu not only gives a visual enjoyment of Oriental aesthetics,but also contains rich human history and different cultural representations of successive dynasties.This paper will take Hanfu as an example to discuss the research on digital communication of intangible cultural heritage in the new media era,in order to provide useful reference for the digital communication of Hanfu culture.

intangible cultural heritagehanfu culturenew media

吴丽

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上海麓其幼儿园,上海 201800

非物质文化遗产 汉服文化 新媒体

2024

鞋类工艺与设计
中国皮革和制鞋工业研究院

鞋类工艺与设计

ISSN:2096-9163
年,卷(期):2024.4(4)
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