Discussion on Creative Design Path of Wenchuang Product Packaging
This paper aims to explore the creative design path of packaging for cultural and creative products.Through the overview of packaging design of cultural and creative products and the analysis of influencing factors,the path of creative packaging design of cultural and creative products is discussed,including understanding product characteristics and functions,mining cultural symbols and story background,creating unique forms and structures,using color and material innovation,and considering environmental protection and sustainable development factors.Finally,the importance of packaging design of cultural and creative products is summarized,and the future development direction and trend are prospected.