基于IP人物下新会非遗的传承与设计实践研究
Research on the Inheritance and Design Practice of Xinhui Intangible Cultural Heritage based on IP Characters
单贺飞 1陈颖欣1
作者信息
摘要
新会作为五邑地区非遗数量第一的地区,推动其非遗的传播不仅能带动五邑地区文化产业发展,也对中华传统文化传承与发展具有借鉴意义.本文以"神兽守护"为创作主题,以四大神兽为潮玩形象结合新会区非物质文化遗产新会葵艺、新会陈皮炮制技艺、新会鱼灯、新会木版神祃为元素进行潮玩IP设计与衍生品设计.探讨使用创新性的思维和设计,发掘和继承具有深厚底蕴的侨乡非遗文化,推进非遗文化的传承发展.
Abstract
Xinhui,as the area with the largest number of intangible cultural heritages in Wuyi region,promoting the communication of its intangible cultural heritage can not only drive the development of the cultural industry in Wuyi region,but also have reference significance for the inheritance and development of traditional Chinese culture.This article takes"beast guardians"as the creative theme,and uses the four beasts as the trendy toy image combined with the intangible cultural heritage of Xinhui Kwai art,Xinhui dried tangerine peel processing techniques,Xinhui fish lanterns,and Xinhui woodcut shenma in Xinhui District to carry out the design of trendy toy IP and derivative designs.It explores the use of innovative thinking and design to explore and inherit the intangible cultural heritage of overseas Chinese hometowns with profound heritage,and promote the inheritance and development of intangible cultural heritage.
关键词
新会非遗文化/IP形象设计/潮玩/文创设计Key words
xinhui intangible cultural heritage/ip image design/trendy toys/cultural and creative design引用本文复制引用
基金项目
五邑大学港澳联合研发基金项目(2019WGALH24)
五邑大学校级教学质量工程与教学改革工程项目(JX2021027)
五邑大学2022年度大学生创新创业训练计划项目(S202211349124S)
出版年
2024
国家科技期刊平台
NSTL
万方数据