Research on the Inheritance and Design Practice of Xinhui Intangible Cultural Heritage based on IP Characters
Xinhui,as the area with the largest number of intangible cultural heritages in Wuyi region,promoting the communication of its intangible cultural heritage can not only drive the development of the cultural industry in Wuyi region,but also have reference significance for the inheritance and development of traditional Chinese culture.This article takes"beast guardians"as the creative theme,and uses the four beasts as the trendy toy image combined with the intangible cultural heritage of Xinhui Kwai art,Xinhui dried tangerine peel processing techniques,Xinhui fish lanterns,and Xinhui woodcut shenma in Xinhui District to carry out the design of trendy toy IP and derivative designs.It explores the use of innovative thinking and design to explore and inherit the intangible cultural heritage of overseas Chinese hometowns with profound heritage,and promote the inheritance and development of intangible cultural heritage.
xinhui intangible cultural heritageip image designtrendy toyscultural and creative design