Analysis of Cultural and Creative Products of Sanxingdui Museum based on Reception Psychology
Through the analysis of the cultural and creative products of Sanxingdui Museum from the psychological perspective of audience acceptance,the design method of cultural and creative products in line with the psychology of audience acceptance is studied.Through field research method,case analysis method,literature analysis method and other research methods,we analyze the design of cultural and creative products of Sanxingdui Museum from different perspectives based on acceptance psychology,and study the common characteristics of high-volume cultural and creative products,so as to provide reference for the design and development of cultural and creative products.From the perspective of psychological acceptance,in order to improve the design quality of cultural and creative products,it plays a positive role in promoting the IP image of Sanxingdui Museum and the dissemination of the culture of Sanxingdui Museum,in order to provide some beneficial inspiration for the healthy development of cultural tourism cultural and creative industry.
acceptance psychologysanxingdui museumcultural and creative designcultural creativity
国家科技期刊平台
NSTL
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