Research on Short Video Cover of Games from the Perspective of Information Sharing Theory
The fragmentation of information flow formed the fragmentation reading way,game short video creators in this background,for the purpose of information sharing of game short video cover visual aesthetic compromise,thus derived a special visual culture phenomenon,that is guiding the abuse of visual effect,it will undoubtedly lead to the decline of visual design and public aesthetic.The research method adopts literature analysis method,eye tracker experiment and network collection method to study the game short video with high clicks.From the theory of information sharing,it explores the formation of this visual culture and the appropriate short video cover design method.China's short video visual culture has not yet developed and matured.Although some game short video covers also have some vulgarity,based on the results of the information sharing theory,considering the acceptance psychology of the audience and providing appropriate visual guidance to the audience,it is of great significance to the improvement of the game short video cover design.