首页|信息分享视域下的游戏类短视频封面设计研究

信息分享视域下的游戏类短视频封面设计研究

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碎片化的信息流形成了人们碎片化阅读方式,游戏短视频创作者们在此背景下,为了信息分享的目的对游戏短视频封面的视觉审美进行了妥协,因而衍生出了一种特殊的视觉文化现象,那就是引导性视觉效果的滥用,这无疑会导致视觉设计和大众审美的下降.研究方法采用了文献分析法、眼动仪实验、网络收集法,对点击量较高的游戏类短视频进行研究,从信息分享理论出发,探究这种视觉文化形成的原因和合适的短视频封面设计方法.我国的短视频视觉文化还未发展成熟,虽然部分游戏类短视频封面也存在着一些低俗性,但基于信息分享理论的结果出发,考虑受众的接受心理,对受众进行适当的视觉引导,对游戏类短视频封面设计的提升有重要意义.
Research on Short Video Cover of Games from the Perspective of Information Sharing Theory
The fragmentation of information flow formed the fragmentation reading way,game short video creators in this background,for the purpose of information sharing of game short video cover visual aesthetic compromise,thus derived a special visual culture phenomenon,that is guiding the abuse of visual effect,it will undoubtedly lead to the decline of visual design and public aesthetic.The research method adopts literature analysis method,eye tracker experiment and network collection method to study the game short video with high clicks.From the theory of information sharing,it explores the formation of this visual culture and the appropriate short video cover design method.China's short video visual culture has not yet developed and matured.Although some game short video covers also have some vulgarity,based on the results of the information sharing theory,considering the acceptance psychology of the audience and providing appropriate visual guidance to the audience,it is of great significance to the improvement of the game short video cover design.

information sharingvideo gamesshort videovisual

魏楷文、王崇东

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西华大学,四川 成都 610039

信息分享 电子游戏 短视频 视觉性

2024

鞋类工艺与设计
中国皮革和制鞋工业研究院

鞋类工艺与设计

ISSN:2096-9163
年,卷(期):2024.4(5)
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