This paper takes the application of digital technology in visual communication design as an example,and discusses the methods and strategies of visual communication design based on digital technology to help the communication of rural brand culture.Through digital visual content creation,multimedia communication and personalized push and other means,it aims to enhance the effect and influence of rural brand culture communication.The results of this research can provide reference for relevant personnel and projects,promote the comprehensive dissemination and development of rural brand culture,and promote the implementation of rural revitalization strategy.
关键词
数字技术/视觉传达设计/乡村品牌文化传播
Key words
digital technology/visual communication design/rural brand culture communication