首页|传统水墨艺术在产品包装设计中的运用

传统水墨艺术在产品包装设计中的运用

扫码查看
传统水墨艺术是我国的无价之宝,其具有自然化、艺术化等众多优点,可促进创作者和欣赏者实现近距离交流.产品包装设计师通过灵活组合文字、图案、色彩等多种元素,使得设计的成品富有美观性,从而激发消费者的购买欲望.将传统水墨艺术应用于产品包装设计中,可有效优化包装设计结构,赋予产品文化价值,使其成为民族文化的传播介质,促进产品包装设计的创新发展.基于此,本文对传统水墨艺术及产品包装设计进行介绍,指出传统水墨艺术在产品包装设计中的运用意义,提出传统水墨艺术在产品包装设计中的运用策略.
The Application of Traditional Ink Painting Art in Product Packaging Design
Traditional ink painting art is a priceless treasure in China,which has many advantages such as naturalization and art,which can promote the creators and viewers to achieve close communication.Product packaging designers through the flexible combination of text,patterns,colors and other elements,make the design of the finished product rich in beautiful,so as to stimulate consumers desire to buy.Applying the traditional ink art to the product packaging design can effectively optimize the packaging design structure,give the product cultural value,make it become the communication medium of the national culture,and promote the innovative development of the product packaging design.Based on this,this paper introduces the traditional ink art and product packaging design,points out the application significance of traditional ink art in product packaging design,and puts forward the application strategy of traditional ink art in product packaging design.

ink painting artproduct packaging designcultural value

冯善华

展开 >

河南轻工职业学院,河南 郑州 450000

水墨艺术 产品包装设计 文化价值

2024

鞋类工艺与设计
中国皮革和制鞋工业研究院

鞋类工艺与设计

ISSN:2096-9163
年,卷(期):2024.4(6)
  • 2