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印刷产品中视觉图形的符号化设计

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鉴于印刷产品多形态语言的发展优势,对印刷产品中视觉图形的符号化导示作用、意义进行分析,以大众的五感体验为落脚点,探寻印刷产品的多元化实现路径.基于视觉图形的符号化导示设计语言和印刷材料的综合应用方式,实现印刷产品超越触觉、嗅觉、味觉、听觉的持续性、交互性、多元性信息传递特征.通过视觉图形的符号化导示设计结合印刷新技术的创新应用,实现较为符合当下经济社会消费者对印刷产品的直观性理解和感知.
Symbolic Design of Visual Graphics in Printed Products
In view of the development advantages of multi-form language of printing products,the symbolic guiding function and significance of visual graphics in printing products are analyzed,and the five senses experience of the public is taken as the starting point to explore the diversified realization path of printing products.Based on the visual graphics symbolized guide design language and the integrated application of printing materials,printing products beyond the touch,smell,taste,hearing of sustainable,interactive,diversified information transmission characteristics.Through the symbolic guide design of visual graphics combined with the innovative application of new printing technology,the direct understanding and perception of consumers on printed products can be realized in line with the current economic society.

visual graphicssymbolizationprinted productsdiversification

史丹琦

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西安培华学院,陕西 西安 710130

视觉图形 符号化 印刷产品 多元化

西安培华学院课程思政教学改革研究项目(2023)

PHKT2331

2024

鞋类工艺与设计
中国皮革和制鞋工业研究院

鞋类工艺与设计

ISSN:2096-9163
年,卷(期):2024.4(6)
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