色彩情感在视觉传达设计中的作用
The Role of Color Emotion in Visual Communication Design
国宏宇1
作者信息
- 1. 哈尔滨师范大学,黑龙江 哈尔滨 150000
- 折叠
摘要
现代社会迅猛前进,视觉传达设计较之以往产生显而易见的演变,设计形式和内容都日趋丰盈,紧贴观众多元的欣赏诉求.视觉传达设计旨在精准传递信息,若作品艺术魅力缺失,很难吸引公众关注.色彩在视觉传达中的传播效率和效果尤为显著,设计师必须深入探讨如何更高效运用色彩以及使其富有情感内涵,从而达到预期的视觉传达功效.鉴于此,设计师需根据实际情形,精确将色彩情感融入视觉传达设计中,以实现最佳的视觉意象表达.
Abstract
With the rapid development of modern society,visual communication design has undergone an obvious evolution compared with the past,and the design form and content are increasingly abundant,which is close to the audience's diverse appreciation demands.Visual communication design aims to convey information accurately.If the artistic charm of the work is missing,it is difficult to attract public attention.The communication efficiency and effect of color in visual communication are particularly remarkable.Designers must explore how to use color more efficiently and make it full of emotional connotation,so as to achieve the expected visual communication effect.In view of this,designers need to accurately integrate color emotion into visual communication design according to the actual situation in order to achieve the best visual image expression.
关键词
色彩情感/视觉传达设计/作品艺术Key words
color emotion/visual communication design/works of art引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据