Design Thinking and Practice of Nanchang Regional Cultural Elements in Cultural and Creative Products
This paper deeply discusses the application strategy and design idea of Nanchang regional culture in the design of cultural and creative products.Through literature research and current situation analysis,the core value and cultural and creative potential of Nanchang culture are explored,and the feasibility of Nanchang cultural elements in cultural and creative design is verified by combining innovative design concepts.The practical cases show the application effect of cultural elements in Nanchang,providing new ideas for cultural inheritance and innovation,and also providing reference for other regions.The application of Nanchang regional culture in cultural and creative design has broad prospects,and it is expected to deepen the research and promote the sustainable development of cultural and creative products.
nanchang regional culturecultural and creative productsart designdesign ideaspractice