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传统文化元素在现代包装设计中的应用研究

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设计和人们的生产生活紧密相关,尤其是包装设计,随处可见,包装设计是平面设计的一种表现形式,可以提升产品的外在形象、个性特征,可以展示产品的多样化功能,提升产品的吸引力.随着现代设计理念和技术的发展,人们对包装设计提出了更高的要求,为了满足人们的多样化需求,设计师开始将传统文化元素融入设计中,通过传统文化之美丰富产品内涵,提高产品的附加值,让产品更具吸引力和竞争力.本文主要浅谈传统文化元素在现代包装设计中的应用,具体从艺术和文化层面分析看传统文化元素在设计中的应用价值和具体的应用,并提出了相关应用策略,旨在为提升包装文化内涵和艺术水平提供依据.
Research on the Application of Traditional Cultural Elements in Modern Packaging Design
Design is closely related to people's production and life,especially packaging design,can be seen everywhere,packaging design is a form of graphic design,can improve the external image and personality characteristics of the product,can show the diversified functions of the product,enhance the attractiveness of the product.With the development of modern design concepts and technology,people have put forward higher requirements for packaging design.In order to meet people's diversified needs,designers begin to integrate traditional cultural elements into the design,enrich the product connotation through the beauty of traditional culture,improve the added value of products,and make the products more attractive and competitive.This paper mainly discusses the application of traditional cultural elements in modern packaging design,analyzes the application value and specific application of traditional cultural elements in the design from the perspective of art and culture,and puts forward relevant application strategies,aiming to provide a basis for improving the connotation and artistic level of packaging culture.

traditional culture elementsmodern packaging design and application

沈亚丽

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西安培华学院,陕西 西安 710199

传统文化元素 现代包装设计 应用

2024

鞋类工艺与设计
中国皮革和制鞋工业研究院

鞋类工艺与设计

ISSN:2096-9163
年,卷(期):2024.4(6)
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