Research on the Application of Traditional Cultural Elements in Modern Packaging Design
Design is closely related to people's production and life,especially packaging design,can be seen everywhere,packaging design is a form of graphic design,can improve the external image and personality characteristics of the product,can show the diversified functions of the product,enhance the attractiveness of the product.With the development of modern design concepts and technology,people have put forward higher requirements for packaging design.In order to meet people's diversified needs,designers begin to integrate traditional cultural elements into the design,enrich the product connotation through the beauty of traditional culture,improve the added value of products,and make the products more attractive and competitive.This paper mainly discusses the application of traditional cultural elements in modern packaging design,analyzes the application value and specific application of traditional cultural elements in the design from the perspective of art and culture,and puts forward relevant application strategies,aiming to provide a basis for improving the connotation and artistic level of packaging culture.
traditional culture elementsmodern packaging design and application