Exploring the Influence of Today's Advertising Creative Design on Branding
The purpose of this study is to explore the far-reaching impact of today's advertising creative design on branding.By deeply analysing the case of Ms Wang Qiye's advertisement"Put the price up",this paper reveals the innovative trends and successful elements of advertising creative design in constructing the emotional bond between brands and consumers as well as promoting consumer intention.In terms of research methodology,we adopt the case study method to explore the strategies and means of advertising creative design in detail,discovering the innovative trends of diversification and personalisation,and emphasising the importance of creating emotional resonance with consumers.The findings show that successful advertising creative design should be innovative,relevant,unique and executable to adapt to the ever-changing market environment and meet diverse consumer needs.The results of this study provide useful insights and references for today's brands in the process of branding and communication.
brandingadvertising creative designms wang qiyebrand communication
国家科技期刊平台
NSTL
万方数据
