基于品牌文化与结构设计的产品造型设计研究
Research on Product Appearance Design based on the Combination of Brand Culture and Structure Design
焦韵恒1
作者信息
- 1. 山东工艺美术学院,山东 济南 250300
- 折叠
摘要
在当今充满激烈竞争的市场环境中,产品外观设计不能只是简单的装饰,而是需要成为品牌塑造和产品差异化的重要手段,品牌文化与结构设计的融合要做到对外观造型的追求,同时也要做到对品牌内涵以及产品功能的完美结合.本文首先研究了品牌文化与结构设计在产品外观造型中的作用,然后分析了品牌文化与结构设计在产品外观造型中的现存问题,最后通过探索如何通过这种结合来实现产品外观设计的创新与优化,希望能够为企业提供更具竞争力的产品外观设计方案,从而为品牌的市场竞争力的塑造做出贡献.
Abstract
In today's fiercely competitive market environment,product appearance design can not just be a simple decoration,but need to become an important means of brand building and product differentiation,the integration of brand culture and structural design to achieve the pursuit of appearance modeling,but also to achieve the perfect combination of brand connotation and product function.This paper first studied the role of brand culture and structural design in product appearance modeling,then analyzed the existing problems of brand culture and structural design in product appearance modeling,and finally explored how to realize the innovation and optimization of product appearance design through this combination,hoping to provide more competitive product appearance design schemes for enterprises.Thus contribute to the shaping of the brand's market competitiveness.
关键词
品牌文化/结构设计/产品外观造型设计Key words
brand culture/structure design/product appearance design引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据