Research on Product Appearance Design based on the Combination of Brand Culture and Structure Design
In today's fiercely competitive market environment,product appearance design can not just be a simple decoration,but need to become an important means of brand building and product differentiation,the integration of brand culture and structural design to achieve the pursuit of appearance modeling,but also to achieve the perfect combination of brand connotation and product function.This paper first studied the role of brand culture and structural design in product appearance modeling,then analyzed the existing problems of brand culture and structural design in product appearance modeling,and finally explored how to realize the innovation and optimization of product appearance design through this combination,hoping to provide more competitive product appearance design schemes for enterprises.Thus contribute to the shaping of the brand's market competitiveness.
国家科技期刊平台
NSTL
万方数据
