Analysis on the Application Research of Mobile Game IP in the Design of New Tea Drink Co-Branding
This thesis starts from the current situation of mobile game IP in the design of new tea and drink co-branding.Its application basis IP in the design of new tea drink co-name is analyzed,and its application rules are elaborated in detail.The purpose is to better understand the future development trend of mobile game IP in the design of new tea and drink co-branding,and recognize the status quo of IP co-branding.Summarize the shortcomings of IP co-branding.They achieve win-win situation across the circle.
国家科技期刊平台
NSTL
万方数据
