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数字化技术下在壮族文创产品包装设计中的创新应用研究

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在数字化时代高速发展下,传统文创产品面临着挑战的同时也迎来了发展机遇,本文通过分析广西壮族文创产品包装的发展现状及存在的问题,利用数字化技术手段对壮族文创产品包装进行设计,并采用 3D的增强技术呈现不同的包装设计形态,给传统的壮族文创产品包装注入新的体验感受,改变了原来传统包装设计创新性不足、体验感不佳等问题,在传承与创新壮族文化的同时,也提升了壮族文创产品包装的商业价值,给广西文创产业带来一定的经济效益.
Research on Innovative Application of Digital Technology in Packaging Design of Zhuang Cultural and Creative Products
With the rapid development of the digital era,traditional cultural and creative products are facing challenges but also opportunities for development.This article analyzes the current development status and existing problems of packaging for Zhuang cultural and creative products in Guangxi,uses digital technology to design packaging for Zhuang cultural and creative products,and uses 3D enhancement technology to present different packaging design forms,injecting new experiential feelings into traditional Zhuang cultural and creative product packaging,changing the problem of insufficient innovation and poor experience in traditional packaging design.While inheriting and innovating Zhuang culture,it also enhances the commercial value of Zhuang cultural and creative product packaging,bringing certain economic benefits to Guangxi's cultural and creative industry.

digital technologyzhuang cultural and creative productspackaging design for cultural and creative products

陶玉、张言、徐京华

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广西生态工程职业技术学院,广西 柳州 545004

数字化技术 壮族文创产品 文创产品包装设计

广西壮族自治区高等学校中青年教师科研基础能力提升项目(2024)

2024KY1264

2024

鞋类工艺与设计
中国皮革和制鞋工业研究院

鞋类工艺与设计

ISSN:2096-9163
年,卷(期):2024.4(6)
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