文旅融合视角下肇庆裹蒸IP形象设计与应用研究
Research on the Image Design and Application of Zhaoqing Guozheng IP from the Perspective of Cultural and Tourism Integration
陈秋妍1
作者信息
摘要
文化旅游产业是一种融合了文化元素和旅游活动的综合性产业,而文旅IP形象作为具有独特文化内涵和广泛影响力的创意形象,能够推动文化旅游产业的创新发展,实现地方文化的有效传播.本文从文旅融合的视角出发,梳理了肇庆裹蒸文化的悠久历史和丰富内涵,并以裹蒸为原型设计一个服务于肇庆文旅产业的IP形象.通过分析裹蒸IP形象的价值及其多样化应用,以期为肇庆文旅产业的发展提供新的思路与实践参考.
Abstract
The cultural tourism industry is a dynamic sector that merges cultural elements with tourism activities.Cultural tourism IP images,with their unique cultural significance and broad influence,play a crucial role in fostering innovation and effective communication within this industry.This paper explores the rich history and cultural significance of Zhaoqing's guozheng culture and proposes the design of an IP image based on guozheng to enhance the city's cultural tourism sector.Through analyzing the value and various applications of the guozheng IP image,we aim to offer fresh insights and practical guidance for the development of Zhaoqing's cultural tourism industry.
关键词
文旅融合/裹蒸文化/IP形象设计Key words
integration of culture and tourism/guozheng culture/ip image design引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据