The Practice of Traditional Cultural Elements in the Visual Communication Design
China's traditional culture is broad and profound,which is the inspiration source of modern visual communication design art.Based on the visual communication perspective,this paper analyzes the spiritual inheritance connotation of traditional cultural elements,combines with the current situation of China's visual communication design,optimizes the application of traditional cultural elements,and innovates the practical strategy of visual communication design.For visual communication designers,they should accurately grasp the characteristics of traditional culture,integrate the spirit of odd and even with the spirit of nature,and rationally apply opera elements,auspicious elements,ink elements and text elements to improve the overall quality of visual communication design and strengthen the effect of visual communication design.
traditional cultural elementsvisual communication designdesign practice
国家科技期刊平台
NSTL
万方数据
