Development and Exploration of Folk Festival Visual Image Design from the Perspective of User Experience——Taking Kaili Zhouxi Ganbang Lusheng Festival as an Example
This study with the user experience as the theoretical framework,deeply analyzes the kaili boat stream can sac the development of the festival and the evolution of the visual image design,and from the perspective of user experience,discusses how to fully use design elements and develop comprehensive promotion strategy,so as to better adapt to the needs of contemporary society.This study not only provides a useful perspective for the deep understanding of the unique features,but also provides an enlightening reference for the visual design of other similar traditional cultural activities,and points out a sustainable path for the inheritance and development of traditional culture in contemporary society.