北海海上丝绸之路地域特色文旅品牌IP形象设计开发策略
Development Strategy for the IP Image of Cultural and Tourism Brands with Regional Characteristics Along the Beihai Maritime Silk Road
屈炎1
作者信息
- 1. 北海艺术设计学院,广西 北海 536000
- 折叠
摘要
北海作为海上丝绸之路的重要节点,拥有丰富的历史文化遗产和地域特色.本文旨在探讨如何结合北海的地域特色,设计开发具有独特魅力的文旅品牌IP形象,以推动北海文化旅游产业的创新发展.通过对北海海上丝绸之路的历史文化背景、地域特色资源的分析,提出文旅品牌IP形象的设计原则和开发策略,以期为北海文化旅游产业的可持续发展提供有益参考.
Abstract
As an important node of the Maritime Silk Road,Beihai has rich historical and cultural heritage and regional characteristics.This article aims to explore how to combine the regional characteristics of Beihai to develop a unique and charming cultural and tourism brand IP image,in order to promote the innovative development of Beihai's cultural and tourism industry.By analyzing the historical and cultural background,regional characteristics,and resources of the Beihai Maritime Silk Road,this paper proposes design principles and development strategies for the IP image of cultural and tourism brands,in order to provide useful references for the sustainable development of the Beihai cultural and tourism industry.
关键词
北海/海上丝绸之路/地域特色/文旅品牌/IP形象设计Key words
beihai/the maritime silk road/regional characteristics/cultural and tourism brands/ip image design引用本文复制引用
基金项目
广西壮族自治区高等学校中青年教师科研基础能力提升项目(2024)(2024KY1894)
出版年
2024
国家科技期刊平台
NSTL
万方数据