Development Strategy for the IP Image of Cultural and Tourism Brands with Regional Characteristics Along the Beihai Maritime Silk Road
As an important node of the Maritime Silk Road,Beihai has rich historical and cultural heritage and regional characteristics.This article aims to explore how to combine the regional characteristics of Beihai to develop a unique and charming cultural and tourism brand IP image,in order to promote the innovative development of Beihai's cultural and tourism industry.By analyzing the historical and cultural background,regional characteristics,and resources of the Beihai Maritime Silk Road,this paper proposes design principles and development strategies for the IP image of cultural and tourism brands,in order to provide useful references for the sustainable development of the Beihai cultural and tourism industry.
beihaithe maritime silk roadregional characteristicscultural and tourism brandsip image design
国家科技期刊平台
NSTL
万方数据
