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文旅融合背景下张大千文创衍生品设计研究

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坚持以文塑旅、以旅彰文,推进文化和旅游深度融合发展,是学术共同体必须回答而且必须回答好的时代之问.张大千作为四川文人的代表之一,天姿超迈,笔纵奇逸,凭借手中的笔传播中华文化,一生创造了无数的神奇,在诗书画印、鉴定、美食、建筑、园林、戏剧、摄影等领域均有不同凡响的造诣.本课题通过对张大千旅游文创产品设计研究现状的研究,通过寻找亮点故事、明确设计理念、思考设计载体、提炼设计特征等设计研究,让更多人加深对四川文化和张大千艺术的认知和了解.通过创新设计使张大千文创变为具有当地特色以及文化传播能力的新产品,强化文创产品的地域特色和文化属性,讲好中华优秀传统文化故事,推动中华文化更好走向世界.
Research on the Design of Zhang Daqian Cultural and Creative Derivatives under the Background of Cultural and Tourism Integration
It is the academic community to promote the development of culture and tourism and promote the deep integration of culture and tourism.As one of the representatives of Sichuan literati,Zhang Daqian is graceful and elegant.With his pen,he spread chinese culture and created countless wonders in his life.He has extraordinary attainments in the fields of poetry,painting,calligraphy,printing,identification,food,architecture,garden,drama,photography and so on.Through the research on the design status of Zhang Daqian tourism cultural and creative products,through the design research of looking for bright stories,clear design concept,thinking design carrier,refining design characteristics,so that more people can deepen the cognition and understanding of Sichuan culture and Zhang Daqian's art.Through innovative design,Zhang Daqian has become a new product with local characteristics and cultural communication ability,strengthen the regional characteristics and cultural attributes of cultural and creative products,tell the stories of excellent traditional Chinese culture well,and promote the Chinese culture to the world.

cultural and tourism integrationzhang daqiancultural and creative product design research

高媛、詹廷雨

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四川工商学院 艺术学院,四川 成都 611730

文旅融合 张大千 文创产品设计研究

四川省教育厅人文社会科学(张大千研究)科研项目(2022)

ZDQ2022-21

2024

鞋类工艺与设计
中国皮革和制鞋工业研究院

鞋类工艺与设计

ISSN:2096-9163
年,卷(期):2024.4(7)
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