Research on the Design of Zhang Daqian Cultural and Creative Derivatives under the Background of Cultural and Tourism Integration
It is the academic community to promote the development of culture and tourism and promote the deep integration of culture and tourism.As one of the representatives of Sichuan literati,Zhang Daqian is graceful and elegant.With his pen,he spread chinese culture and created countless wonders in his life.He has extraordinary attainments in the fields of poetry,painting,calligraphy,printing,identification,food,architecture,garden,drama,photography and so on.Through the research on the design status of Zhang Daqian tourism cultural and creative products,through the design research of looking for bright stories,clear design concept,thinking design carrier,refining design characteristics,so that more people can deepen the cognition and understanding of Sichuan culture and Zhang Daqian's art.Through innovative design,Zhang Daqian has become a new product with local characteristics and cultural communication ability,strengthen the regional characteristics and cultural attributes of cultural and creative products,tell the stories of excellent traditional Chinese culture well,and promote the Chinese culture to the world.
cultural and tourism integrationzhang daqiancultural and creative product design research