Research on the Development and Promotion of Beihai Tourism Brand Image Design in the Multimedia Era
The development of tourism brand image design is a crucial strategy for promoting the growth of tourist cities.Beihai City,located in the Guangxi Zhuang Autonomous Region,is a coastal tourist destination with rich cultural resources and significant potential for brand image design.In today's multimedia environment,it is essential to establish a comprehensive brand design and promotion plan to maximize the reach of the brand image.This study focuses on Beihai tourism,examines its current brand promotion efforts,identifies challenges in multimedia-based tourism branding,and proposes strategies to enhance the effectiveness of promoting Beihai's tourism brand image.
国家科技期刊平台
NSTL
万方数据
