Research on Regional Agricultural Product Packaging Design under Rural Revitalization——Taking Shandong Feicheng Peach as an Example
The rural revitalization strategy is the important policy of our government for promoting rural economic and social development.In this context,the development of regional agricultural products has become one of the key factors to promote rural revitalization.The packaging design of agricultural products,as an important link in the commodity market strategy,plays a vital role in enhancing the added value of products and enhancing the market competitiveness.This paper takes Shandong Feicheng Peach as an example,adding regional culture to the packaging design,creating"Shandong Feicheng peach"characteristic agricultural product packaging,identifying the existing problems of agricultural product packaging design,and carrying out targeted visual design.Through design empowerment,improve the added value of agricultural products,and truly realize the"going out"of regional agricultural products.