Research on Cultural and Creative IP Design of Tourist Attractions under the Background of Cultural and Tourism Integration——A Case Study of Zhaoqing Xinghu Scenic Spot
With the in-depth development of cultural and tourism integration,the transformation of scenic spots is urgent.This study takes Zhaoqing Xinghu Scenic spot as an example to explore the cultural and creative design method of the scenic spot under the background of cultural and tourism integration.Through the research on the users of Xinghu Scenic Area,the creative practice of IP image design,VIS vision system improvement and online intelligent tour,the design and research path of scenic area culture and creativity under the background of cultural and tourism integration is presented.Problems such as unclear user positioning,homogeneity of content,systematic lack,and single marketing means are put forward to obtain scenic IP,systematic visual system,and smart tour APP design integrated into regional culture,and finally build a new model of"scenic spot + tourism + culture"combining"Internet + scenic spot"with offline and up-down.
cultural and tourist integrationtourist attractionscultural and creative designdesign pathxing hu scenic spot
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