基于文旅融合背景下的旅游景区文创IP设计研究——以肇庆星湖景区为例
Research on Cultural and Creative IP Design of Tourist Attractions under the Background of Cultural and Tourism Integration——A Case Study of Zhaoqing Xinghu Scenic Spot
郑雪娇 1张思芳 1梁苑美1
作者信息
- 1. 广东理工学院,广东 肇庆 526000
- 折叠
摘要
随着文旅融合深度发展,景区转型刻不容缓.本研究以肇庆星湖景区为例,探索文旅融合背景下的景区文创设计方法.通过对星湖景区用户的研究,IP形象设计、VIS视觉系统完善、线上智慧导览的创作实践,展现文旅融合背景下景区文创的设计研究路径.提出了景区用户定位不清、内容同质、系统性缺失、营销手段单一等问题,得到融入地域文化的景区IP、系统性视觉系统、智慧导览APP设计,最终构建"互联网+景区"线上线下相结合的"景区+旅游+文化"的新模式.
Abstract
With the in-depth development of cultural and tourism integration,the transformation of scenic spots is urgent.This study takes Zhaoqing Xinghu Scenic spot as an example to explore the cultural and creative design method of the scenic spot under the background of cultural and tourism integration.Through the research on the users of Xinghu Scenic Area,the creative practice of IP image design,VIS vision system improvement and online intelligent tour,the design and research path of scenic area culture and creativity under the background of cultural and tourism integration is presented.Problems such as unclear user positioning,homogeneity of content,systematic lack,and single marketing means are put forward to obtain scenic IP,systematic visual system,and smart tour APP design integrated into regional culture,and finally build a new model of"scenic spot + tourism + culture"combining"Internet + scenic spot"with offline and up-down.
关键词
文旅融合/旅游景区/文创设计/设计路径/星湖景区Key words
cultural and tourist integration/tourist attractions/cultural and creative design/design path/xing hu scenic spot引用本文复制引用
基金项目
肇庆市哲学社会科学规划项目(2023)(23GJ-173)
广东理工学院"质量工程"项目(2023)(JXGG202352)
出版年
2024
国家科技期刊平台
NSTL
万方数据