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生态旅游背景下文创产品设计的文化传承与市场应用

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旅游事业对于旅游服务和旅游相关产品设计提出了崭新且更高的要求,游客不仅希望旅游产业中的不同文创产品形式新颖、美观大方,同时还希望其具备相对丰富的文化内涵.因此,在生态旅游宏观背景下,不仅需要关注生态理念与旅游事业发展之间的契合,同时还需要注重对应的文创产品设计中的文化传承,满足游客群体在情感、价值观念和文化认同等方面的需求,这对于生态旅游事业文化价值内涵的提升和可持续发展具有重要现实意义和价值.
Ecotourism Background Below to Create the Cultural Inheritance and Market Application of Product Design
Tourism business new and higher requirements are put forward for the design of tourism services and tourism-related products.Tourists not only hope that different cultural and creative products in the tourism industry can be novel and beautiful,but also hope that they can have relatively rich cultural connotation.Therefore,under the background of ecological tourism,not only need to pay attention to the ecological concept and the tourism development,between at the same time also need to pay attention to the corresponding cultural heritage in product design,meet the tourists in emotion,values and cultural identity and so on demand,for the ecological tourism culture value connotation of ascension and sustainable development has important realistic significance and value.

eco-tourismcultural and creative productsproduct designcultural heritagemarket application

张萌萌

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四川国际标榜职业学院,四川 成都 610100

生态旅游 文创产品 产品设计 文化传承 市场应用

2024年度四川旅游学院成都市哲学社会科学研究基地成都绿色低碳发展研究基地项目

LD2024Z50

2024

鞋类工艺与设计
中国皮革和制鞋工业研究院

鞋类工艺与设计

ISSN:2096-9163
年,卷(期):2024.4(8)
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