响堂山石窟文创产品设计与品牌构建研究
Research on Cultural and Creative Product Design and Brand Building in Xiangtangshan Grottoes
刘静 1万小迈 1李静1
作者信息
摘要
文化产业与旅游产业密不可分,通过本土文化的植入和品牌文创产品的创意,能够有效提升旅游产品附加值,带动当地经济的转型升级和发展.响堂山石窟位于邯郸市峰峰矿区,主要代表了北齐时期佛教造像、石窟寺及石刻艺术的成就,现为市级以上保护单位,资源十分丰富.本文以响堂山石窟艺术为切入点,通过文创设计将传统文化进行现代创意表达,推动文化传承与创新,促进本地文化与旅游产业的融合发展.
Abstract
The cultural industry is inseparable from the tourism industry,and through the implantation of local culture and the creativity of brand cultural and creative design,it can effectively enhance the added value of tourism products and drive the transformation,upgrading and development of the local economy.Xiangtangshan Grottoes is located in the Fengfeng mining area of Handan City,mainly representing the Buddhist statues,cave temples and stone carving artistic achievements in the Northern Qi Dynasty,and is now a protection unit above the municipal level,with very rich resources.This paper takes the art of Xiangtangshan Grottoes as the starting point,and carries out modern creative expression of traditional culture through cultural and creative design,promotes cultural inheritance and innovation,and promotes the inheritance and development of local culture.
关键词
响堂山石窟/文创设计/品牌构建Key words
xiangtangshan grottoes/cultural and creative design/brand building引用本文复制引用
基金项目
2022年邯郸市哲学社会科学规划研究课题(WH2022296)
2022年河北省文化艺术科学规划和旅游项目(HB22-YB129)
出版年
2024
国家科技期刊平台
NSTL
万方数据