Research on Cultural and Creative Product Design and Brand Building in Xiangtangshan Grottoes
The cultural industry is inseparable from the tourism industry,and through the implantation of local culture and the creativity of brand cultural and creative design,it can effectively enhance the added value of tourism products and drive the transformation,upgrading and development of the local economy.Xiangtangshan Grottoes is located in the Fengfeng mining area of Handan City,mainly representing the Buddhist statues,cave temples and stone carving artistic achievements in the Northern Qi Dynasty,and is now a protection unit above the municipal level,with very rich resources.This paper takes the art of Xiangtangshan Grottoes as the starting point,and carries out modern creative expression of traditional culture through cultural and creative design,promotes cultural inheritance and innovation,and promotes the inheritance and development of local culture.
xiangtangshan grottoescultural and creative designbrand building
国家科技期刊平台
NSTL
万方数据
