元宇宙视野下AIGC赋能广告设计的意义及对策
The Significance and Countermeasures of AIGC Enabling Advertising Design in the Perspective of Metauniverse
周洁1
作者信息
- 1. 郑州职业技术学院,河南 郑州 450000
- 折叠
摘要
AIGC是借助数据、算法推动生成运营一体化,有着极高的生成效率,生成内容丰富、形式多样,因而被广泛应用于设计领域中.元宇宙视野下,广告内容从以往的单一文本转变成包含文本、视音频在内的众多形式,可使得广告设计发展空间大幅拓宽,推动设计朝着智能化方向发展.AIGC赋能广告设计可使得文本、图像、视音频的生成效率大幅提升,不同广告内容实现跨模态生成.但由于AIGC赋能广告设计尚处于探索状态,还有着很多需要改进的地方.基于此,本文对元宇宙视野下AIGC赋能广告设计的意义进行探究,并提出AIGC赋能广告设计的对策.
Abstract
AIGC promotes the integration of generation and operation with the help of data and algorithms.It has a high generation efficiency,rich in content and diverse in forms,so it is widely used in the design field.In the perspective of metaverse,advertising content has changed from a single text to many forms including text,video and audio,which can greatly broaden the development space of advertising design and promote the development of design in the direction of intelligence.AIGC-enabled advertising design can greatly improve the generation efficiency of text,image,video and audio,and different advertising content can achieve cross-modal generation.However,as AIGC enabling advertising design is still in the state of exploration,there is still a lot to be improved.Based on this,this paper explores the significance of AIGC-enabled advertising design in the perspective of metauniverse,and puts forward the countermeasures of AIGC-enabled advertising design.
关键词
元宇宙/AIGC/广告设计Key words
metauniverse/aigc/advertising design引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据